Medallia Experience Cloud is the fabric over which customer and employee experiences can be captured, organized, analyzed, and actioned. Bringing data into Medallia is essential for making that fabric work for you. Medallia offers two APIs — Data Import and Custom Import — to bring that data in.
The Data Import APIs are enabled after installing Medallia Apps. You can browse a list of available Medallia’s Apps on the Medallia Xchange.
The Custom Import APIs are bespoke for each client instance and fit specific and unique needs.
They are backed by Medallia’s powerful ETL layer and accessed via the /inbound/{version}/{importer-name} and the /inbound/v2/async/{importer-name} endpoints, where {importer-name} identifies the specific Import API being targeted.
We refer to Data Import and Custom Import APIs as "Import API” for simplicity. Where there are differences, we will use the specific name.